Keeping It All Straight

When I started actively building the paper existence of my photography studio I was asked a lot a questions by interested friends and acquaintances. They were not trying to pry or be rude by asking questions, but I often would find myself silent or stammering in an attempted reply to their questions.

I find it necessary to have a goal, or perhaps more accurately described as a mark on the horizon toward which I am moving. This keeps me moving consistently forward in one direction. Since I am one person, owner of one business, it works out very well.

I couch this topic a little in the aspect of a corporate vision. Hobbyists and parents, don’t be discouraged; this post is still directed for your benefit. By the way, please understand I do not intend to be condescending when I say “hobbyists” or “parents”. I am still a hobbyist myself in differing activities and I am the son of parents. I love and respect you both.

Parents, in my opinion you have a blessed and unique position to raise and teach your children according to your desires and standard.

Hobbyists, you too have a unique ability to spend time at your leisure doing the thing you love without the requirements of deadlines or financial pressure bearing on your expertise in the field of your hobby. The only difference between you and me is that I have the added stress of selling my expertise and photos, whereas you are free to enjoy and share both.

So parents and hobbyists, please enjoy as you read the hard learned lessons of a “working grunt”.

Vision: (It may be best to leave this broad definition to answer last while you answer the specific things below.)

Goal: (What do you want of your photography. Style? Signature work? Memory Keep-sake?)

Success: (What does success look like when you achieve a goal?)

  • Having something in hand to show off?
  • A party with your pictures displayed in slide show?
  • Decorating your house with your photography?

Focus: (What is important for you to remember as you pick-up your camera and adjust it for each shot?)

As you define these things, not only are you setting yourself up for success, but I find it so much easier for me to articulate my aspirations and desires to friends and acquaintances in answer to their questions.

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