Learning Your Equipment – Part 2

Asking questions can open a whole new set of opportunities to you and not just in learning your equipment, but also for the availability of “pre-designed studios”. Allow me to explain: Friday afternoon I was in the local IKEA store, and with my camera over my shoulder I kept seeing one stock shot after another. So I found a floor sales assistant and asked for permission to take photos in-store. After some checking up the chain of command I was given the “okay” to take photos of the store product and section design.

Now, please understand this is a casual business agreement. Because I want something to push my business ahead, IKEA or any other company you ask for this kind of  permission will also want something in return. This is a kind of business bartering and be ready to handle it with care and wisdom. IKEA obviously does not want me to obstruct the shopping experience of their other customers, and so I carefully choose which pieces of equipment I will use while taking photographic shots.

Also, IKEA appreciates name publication and rightly so! Each company in a free market thrives on word of mouth recommendations and name recognition. I as a business owner and sole operator understand this and I am willing to give them what publicity I can in exchange for my ability to profit of photographing their store design and product layout.

As a benefit to me and a method of contact for the store management, I gave the employee my business card. In case you didn’t catch it, I just got publicity and name recognition with this employee which IKEA has asked of me by handing out my business card. Now, this is not a game of “one-up-manship”, but on the contrary; this is “I help you for helping me” business. A kind of “Thank you for permission”, “And you for your consideration.” Beautiful business assistance.

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