An architect looks to a photographer to match the environmental mood to the structure of the building he/she designed.
Architectural photography takes time and more than one trip to the designated site. Time of day will make or break the success of your photograph. There are 2 key times to take a photograph of a structure; sunrise and sunset. If you want to photograph the outside of a building, you must be very dedicated. First, you must watch where the light falls on the structure. When is the main entrance illuminated? Maybe there is a statue that highlights a dominant area. What is most significant? Maybe you can’t get the key places illuminated in only one session. Visit the building and document where the light falls and how quickly it changes. Proper planning will save you much stress and decrease the unknown when the day of the shoot happens.
Weather and time of year are also major factors. If you live in Texas, like me, expect the unexpected. More than once, cloud cover has caused me to revisit a site 3 to 4 times. The weather channel will become your best friend. Even then, meteorologists are never 100% correct all the time. Don’t get discouraged. It happens to the best. You may think that you can sleep in and just head out a day late, but you can’t afford to take chances. Depending on a deadline or if it is for your own portfolio, consider the vegetation surrounding the structure. Maybe green grass or fully bloomed trees will emphasize the beauty or geometry of the building. Maybe without it, the area looks cold and desolate. What is the site used for and what feeling are you trying to portray? Maybe you want to capture a few people walking in the area to show usage of the establishment.
Be ready for all sorts of conditions and prepared to wake up at the crack of dawn. It may be tough work and the planning may become extensive, but you will see a major improvement of your images quality. If you want to “wow” your audience then play with sunlight and let it work to your advantage.
Product photography can be executed with natural light in an everyday setting. Yes, YOU can photograph your own products in your home as long as you have the proper light source – the sun. This is especially beneficial for entrepreneurs of crafts and homemade trinkets who need to advertise their own merchandise.
Pay attention to your home and where the window light spills in throughout the day. The quality and amount of light can accentuate the product you are trying to showcase. For instance, when the sun is newly risen or close to setting, you can catch soft golden hues that will not been seen throughout a normal day. The sun is also less harsh at those times so you can have a better balance when dealing with “shiny” objects. Shiny objects are any products made of reflective material. Overexposure of shiny objects are much easier to do when the sun is strongest and highest in the sky.
If the sun is still too harsh, it helps to have a “diffuser” at hand. A light diffuser is used to even out the main light source that is being projected on the product. For example, in direct light, a product made of or containing amounts of shiny metal may have a spot that is too bright and visually overpowering. We call that a “hot spot” and there should still be detail visible in those brightest areas. A light diffuser can be purchased already made and in different sizes at a photographic equipment store. If you are on a limited budget, a light diffuser can also be made of plumbing pvc pipe, 90 degree angles, and swimsuit nylon. Determine your chosen size and assemble into a square or rectangle. For ideas and a better visual picture, check out images of light diffusers and normal sizes on the internet. Stretch the nylon tightly over the pvc pipe and sew the corners to keep in place. Swimsuit nylon can be purchased at a local fabric store and pvc pipe at a hardware store. Angle the diffuser between the sun and your product to soften the light.
Proper styling, simple backgrounds, and pertinent lighting can showcase your product in a way that can wow your clients. Bring as much confidence into advertising your product as you showed in creating it.