Photography Shopping – Part 2

It is not easy for me to swallow a number on a price tag with numbers that continue 3 or more digits and then appears a decimal, especially when I consider that amount as coming from my wallet. However, this is not considering the purpose for the product purchased.

We considered some questions to ask to help decide the purpose of the shopping trip and each piece of equipment. I also mentioned that I cannot give you any suggestion on “coupons” or price breaks because anyone making this compromise is taking a serious risk that can and most often will be more expensive than the price of the lens.

I write this to urge you to be wise in what you buy, because somethings are not worth “going cheap”. If your photographs are worth good money, then be willing to pay good money for your equipment. I have read many articles on what is most important for creating good photographs. Some have a good understanding of the process and others do well at articulating what they do not understand. I want to both understand and be able to articulate it so that you can learn from my mistakes.

Good photography is not about 1 piece being more or less significant. It is about all the pieces working well together. In any team sport, the team must work together to carry out their goal. Thus it is the same in photography. Photography is my sport and my team consists of me, the camera body and the lens. Also in this team sport the team that will win must use the actions of the opposing team to their advantage. This “opposing team” in my sport of photography is a light source, object and shadow (meaning contrast).

I win the game when my team works together without error, using the light, the object and the shadow to tell the story I see.

How will you choose your team? Will you choose the team that “gets by” or the proper team for the win?

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Photography Shopping

Looking for photography equipment? What is your intended purpose with the photographs?

Understanding the equipment and what it will do for you is an important part of shopping. Buying the best piece of equipment on the market will not do you any good if its capabilities do not exceed your expectations. Each manufacturer has technical and general specifics on each camera they make for your convenience in research.

Do you want sharpness in each photo?

Looking for large format ability?

Want to shoot great photos in low-lit surroundings?

It is important to know what you will do with your equipment. The key to sharp images is good “glass” (or lenses in other words). Good “glass” meaning the quality and design of the lens and its parts. Research is important, especially for lenses because the manufacturer will not put these lenses on the market for no cost. All of that time in material gathering and manufacturing a lens does not come cheap so your equipment cost is going to grow. There is no good way of compromising on price for a lens of this quality. So I suggest that you do not go cheap on your lens for sharp images.

The large format issue begins a new line of questions; “How large is your project?” The smaller SLR camera image sensors can handle image sizes up to 20 x 30 inches. If you want to screen print vehicle window clings or prints for the full side of vehicles, you are looking for camera with a very large image sensor. Now you will be looking at spending the same amount of money on a camera as the lens spoken of above.

Shooting in low-lit situations means you will be looking for camera that does not create a lot of “digital noise” when the ISO is raised above 100.

I hope these “bench marks” are helpful to you as you search for the right camera and lens for you. Enjoy and do not feel obligated to buy from a store. The customer service employees are paid to help you find the right product, so ask them for advice and take their “sales pitch” with a grain of salt. Enjoy!