Lights are not easy to work, however not impossible. Directly lighting an object without first being reflected or diffused should be carefully handled. We will get into the reason for this point in a moment but let us first remember what transpired bringing us to this point.
In the time this blog has been in operation, we have discussed contrast, highlights, shadows, elements, focus, scene design and light source positioning in preparation for this new level of photography design. Direct lighting will be harsh and bright; so what else around the object should be lit to make sense of the scene?
What elements are important to the message of your photo? Remembering to keep it simple and thus unifying the message, light the desired elements enough for the purpose. If this photo involves a model, be sensitive to their comfort. Natural poses may be comfortable for a short period but if continued may become an irritation.
Irritation can be something the model will have to fight through for proper facial expression, motion stability to prevent blurring with moderate to slow shutter speeds. None of these issues are worth battling when they are avoidable.
Take a look at some advertisement photos and notice how little they add to the photo. At the same time, notice how they add, what they add, why they add and where they add those extra elements. This is not to learn the style or technique of another photographer, but to learn a principle, “Too much spice can ruin the soup” and not enough means it is a good start though undesirable.
Light can change the focal point of shot by misdirection, improper power setting and poor timing with the camera shutter. Be sure to know your equipment. Acquaintanceship means nothing when you are entertaining a customer and simultaneously troubleshooting your lighting system. You are the expert of your equipment. Learn it well.