Workflow – Part 3

Workflows as we discussed in Workflow – Part 2, is supposed to be a logical progression from start to finish. No worries if you do not understand the process outlined in Workflow – Part 2. While the principles will work in whatever project you apply them, the logic or thought process may not be yours. Allow me to give another perspective of this process so that you can break it down for yourself.

A workflow is “a process designed to stop detail loss; to produce the best quality product in the least possible amount of time.” This is my working definition of “workflow”; a dictionary definition gives this meaning: “progress of work: the progress or rate of progress of work done by a business, department, or person”. I have described this at the level of a personal project but will become business if you use it for your photography studio and departmental if your studio hires employees. See how quickly this expands?

Let the progression be your own, but be careful to include the details. In my experience working in the corporate world, one practice run on a workflow is good and two is better but three is wise. I have run it through on paper the first time, working out the major problems. The second time I run it through with friends, explaining to them the details: I ask for their questions, understanding and critiques. Third time through, I take a test product through my process making notes of snags and problems.

Make no mistake, by this time I am tired and ready to quit. This is the point at which you are closest to letting the workflow do your heavy lifting. You are doing a great job!

One of the best ways of making certain your workflow has everything you ought to have in your completed product is to write these details on paper. Documents are your friends!

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Keeping It All Straight

When I started actively building the paper existence of my photography studio I was asked a lot a questions by interested friends and acquaintances. They were not trying to pry or be rude by asking questions, but I often would find myself silent or stammering in an attempted reply to their questions.

I find it necessary to have a goal, or perhaps more accurately described as a mark on the horizon toward which I am moving. This keeps me moving consistently forward in one direction. Since I am one person, owner of one business, it works out very well.

I couch this topic a little in the aspect of a corporate vision. Hobbyists and parents, don’t be discouraged; this post is still directed for your benefit. By the way, please understand I do not intend to be condescending when I say “hobbyists” or “parents”. I am still a hobbyist myself in differing activities and I am the son of parents. I love and respect you both.

Parents, in my opinion you have a blessed and unique position to raise and teach your children according to your desires and standard.

Hobbyists, you too have a unique ability to spend time at your leisure doing the thing you love without the requirements of deadlines or financial pressure bearing on your expertise in the field of your hobby. The only difference between you and me is that I have the added stress of selling my expertise and photos, whereas you are free to enjoy and share both.

So parents and hobbyists, please enjoy as you read the hard learned lessons of a “working grunt”.

Vision: (It may be best to leave this broad definition to answer last while you answer the specific things below.)

Goal: (What do you want of your photography. Style? Signature work? Memory Keep-sake?)

Success: (What does success look like when you achieve a goal?)

• Having something in hand to show off?
• A party with your pictures displayed in slide show?
• Decorating your house with your photography?

Focus: (What is important for you to remember as you pick-up your camera and adjust it for each shot?)

As you define these things, not only are you setting yourself up for success, but I find it so much easier for me to articulate my aspirations and desires to friends and acquaintances in answer to their questions.

Simplifying The Message

I find it difficult to discern the line between too much interest in a photo and too little. Let me give you some background about myself and some things which I have found helpful when I am on a photo shoot.

In college I was required to prepare and if called upon, give a public speech which was at-least 25 minutes in length and not to exceed 45 minutes. This can be a challenge! How does this apply to photography?

• How do you gather enough interest or information for a photo (or to last 30 minutes)?
• After putting together what I have, how do I put it in order?
• Once a “dry run” is complete, how do I pare it down and still make sense?
• What are the “key words and phrases” I must include?
• How can I “beef” it up to be more than reading a script?

These are all very valid questions. Let me start by saying that in photography there hardly is ever a concern for “gathering interest”. I am grateful to have such beauty and splendor around with which to use as a back-drop!

The difficulty often comes when trying to put it all in order. Most of the time I take shots in neatly manicured gardens so that I do not have to set things in order. They already are in order! So, what about when I do not shoot photographs in a garden? I make sure of my subject (the person or object which the photo will display) and find a way to use the best available scenery as the back-drop.

Now to leave out the things that do not matter or take attention away from the subject. Getting closer to the subject or zooming closer in is a quick and easy solution, but do not be shy about moving around and changing the perspective of the shot to avoid specific things. Do be sure to keep your attention on the subject so that the shots do not come out with an odd feel because you were focused on not including “…that!…”

Our next to last question is even more subjective than the previous three, because this is part of your “style” as a photographer. I have seen many friends’ engagement photos and thought to myself, “I would have shot that different”, “I would have included this…” or “I would have excluded that!” That is just fine. Just because someone else would have done it another way does not mean that they are right, but shows the difference in style of photography. Remember: couples will usually ask for a portfolio of your work and it is your style that will grab their attention and get you the contract (providing of course prices are competitive and people skills are not horrible). The point is, price and people skill may be great, but if they do not like what they see in your portfolio, it probably will be a “no go.”

So whether you are shooting pictures of your adorable kids, or fascinated adventurer with a camera, remember; keep it simple and let your story be told!