Business with Priorities

In our society we do not consider the events in one person’s life would much affect the operation and earnings of a business because we think of businesses being large corporations and not being run by one person or family.

I write so that you might consider the important dynamics of building your business. Have a back-up system or support in operation so that you are not losing business.

Questions to answer are:
1. What needs frequent updating?
2. At what frequency must they be updated?
3. For what length of time can these things sustain themselves?
4. How can I most effectively support these things that are updated weekly?
5. How long can they be supported?
6. How can I most effectively support these things for the period of a month?
7. What things could take me from the business?
8. How long could I be busy with these things?

Be sure to base your plans on length of time away and not on the event to avoid confusion. It may be that you will only use 1 week and not 1 month because you can conduct your business from a distance. Thus all the time that is required is to switch from one internet connection to another.

What are the 4 basic things you must use for doing business?

I have looked into my business and the operations involved within the infrastructure. Here are my 4 basics:
1. Internet connection, laptop and power source
2. Photography equipment
3. Web-host, web site software and e-commerce
4. Writing material

It is amazing how small things can become big problems in a short time!

Workflow – Part 3

Workflows as we discussed in Workflow – Part 2, is supposed to be a logical progression from start to finish. No worries if you do not understand the process outlined in Workflow – Part 2. While the principles will work in whatever project you apply them, the logic or thought process may not be yours. Allow me to give another perspective of this process so that you can break it down for yourself.

A workflow is “a process designed to stop detail loss; to produce the best quality product in the least possible amount of time.” This is my working definition of “workflow”; a dictionary definition gives this meaning: “progress of work: the progress or rate of progress of work done by a business, department, or person”. I have described this at the level of a personal project but will become business if you use it for your photography studio and departmental if your studio hires employees. See how quickly this expands?

Let the progression be your own, but be careful to include the details. In my experience working in the corporate world, one practice run on a workflow is good and two is better but three is wise. I have run it through on paper the first time, working out the major problems. The second time I run it through with friends, explaining to them the details: I ask for their questions, understanding and critiques. Third time through, I take a test product through my process making notes of snags and problems.

Make no mistake, by this time I am tired and ready to quit. This is the point at which you are closest to letting the workflow do your heavy lifting. You are doing a great job!

One of the best ways of making certain your workflow has everything you ought to have in your completed product is to write these details on paper. Documents are your friends!

Portraits – Candid Scrapbook

How do I use candid shots in a scrapbook?

There are a few things to remember before getting into this process:

  1. Scrapbooking starts with a good photo.
  2. Scrapbooking does not need full face shot (unless  you “the creator of the scrapbook” require it)
  3. Scrapbooking is meant to tell a story (pictorially and in written narrative). It depends on how the story is written about what pictures the creator chooses for the book.

Now this is not to burden you down and squash your creativity; however this is meant speak on the photography side of what to expect in a candid shot and how many photos you may shoot or reject as you choose between the “good” and “great”.

As we have covered in the earlier posts, all photographers will take more shots in a portrait session than they would in a studio of a piece of jewelry. This is to ease the stress on the subject by asking them to hold an uncomfortable place for an indeterminate amount of time.

For instance, the piece of jewelry is not going anywhere and will not lose shape under common conditions. For a model or paying customer, this changes dramatically because even sitting in a relaxed position, their radiant smile, twinkling eyes and squared shoulders can become a dark frown, dull eyes and rounded shoulders.

So as to avoid these issues, I urge you to learn to let the natural motion continue of daily life and capture those moments and times of spontaneous laughter, joy and thought.

Do not be surprised about getting 1 good photo out of 15 or more, because it was the continuous shooting which enabled you get that 1 good shot.

Candid shot is best focused on the persons emotions. That is to say, ask yourself what could take away from the emotion being shown. Next ask yourself what is important to draw out the emotion being shown which is already inside the viewing frame.

Have fun, because that is important! If you are not having fun, your model or person of interest may be keying off of your attitude or intensity. Besides, it is the holiday season, fun is in the air!