Product photography can be executed with natural light in an everyday setting. Yes, YOU can photograph your own products in your home as long as you have the proper light source – the sun. This is especially beneficial for entrepreneurs of crafts and homemade trinkets who need to advertise their own merchandise.
Pay attention to your home and where the window light spills in throughout the day. The quality and amount of light can accentuate the product you are trying to showcase. For instance, when the sun is newly risen or close to setting, you can catch soft golden hues that will not been seen throughout a normal day. The sun is also less harsh at those times so you can have a better balance when dealing with “shiny” objects. Shiny objects are any products made of reflective material. Overexposure of shiny objects are much easier to do when the sun is strongest and highest in the sky.
If the sun is still too harsh, it helps to have a “diffuser” at hand. A light diffuser is used to even out the main light source that is being projected on the product. For example, in direct light, a product made of or containing amounts of shiny metal may have a spot that is too bright and visually overpowering. We call that a “hot spot” and there should still be detail visible in those brightest areas. A light diffuser can be purchased already made and in different sizes at a photographic equipment store. If you are on a limited budget, a light diffuser can also be made of plumbing pvc pipe, 90 degree angles, and swimsuit nylon. Determine your chosen size and assemble into a square or rectangle. For ideas and a better visual picture, check out images of light diffusers and normal sizes on the internet. Stretch the nylon tightly over the pvc pipe and sew the corners to keep in place. Swimsuit nylon can be purchased at a local fabric store and pvc pipe at a hardware store. Angle the diffuser between the sun and your product to soften the light.
Proper styling, simple backgrounds, and pertinent lighting can showcase your product in a way that can wow your clients. Bring as much confidence into advertising your product as you showed in creating it.